Wolverine Worldwide Named Company of the Year by Footwear News
Wolverine Worldwide, a prominent name in the footwear industry, has been honored as the 2025 Company of the Year by Footwear News, a recognition that highlights the company’s remarkable transformation and resurgence. This prestigious accolade will be presented at the Footwear News Achievement Awards (FNAA), scheduled for December 3rd in New York City.
A Remarkable Journey of Transformation
Over just two years, Wolverine Worldwide has charted a course of transformation that has reinvigorated its brand portfolio and set the stage for competitive excellence in the footwear market. The acknowledgment from Footwear News underscores the company’s innovative spirit and dedication to delivering quality products. Chris Hufnagel, the President and CEO of Wolverine Worldwide, emphasized, “Being named Company of the Year is a testament to the innovation, drive, and resilience of our global team of brand builders.”
This recognition is particularly noteworthy given the challenging nature of the industry. The company has taken significant steps to pivot its strategy towards creating exceptional products and compelling narratives, showcasing a strong commitment to crafting enriching consumer experiences.
Product Innovations That Capture Attention
At the heart of Wolverine Worldwide’s resurgence are its groundbreaking product innovations. Notable achievements include the advent of Merrell’s SpeedARC Surge BOA, which garnered recognition as one of TIME‘s Best Inventions of 2024. Additionally, Saucony was honored with a spot on Fast Company’s Next Big Things in Wellness and Fitness Technology 2025 list. These accolades reflect the company’s focus on quality and innovation, positioning it at the forefront of the industry.
Wolverine has also made strides in fostering partnerships with a diverse array of collaborators, including Jae Tips, Westside Gunn, Minted New York, and the University of Michigan. Such strategic alliances have not only bolstered the brand’s identity but have also deepened its cultural resonance with consumers.
Industry Perspective on the Achievement
Katie Abel, the executive editor of Footwear News, remarked on the significance of this transformation during a tumultuous period for the industry. She noted, “Wolverine Worldwide has reemerged as a formidable player, thanks to a new, more-focused brand-building model that is paying off.” This insight speaks volumes about Wolverine’s renewed vigor and the effective strategies that have paved the way for its success.
Celebrating Excellence in the Footwear Industry
The FNAA, often dubbed the “Shoe Oscars,” has been recognizing excellence in the footwear sector for nearly four decades. This esteemed event celebrates not only the style pioneers and influential brands but also the industry leaders who break barriers for their customers. The recognition of Wolverine Worldwide within this context situates it among the finest talents and innovators in the footwear landscape.
An Award-Winning Year
In addition to its recent accolade, 2025 has proven to be an award-winning year for Wolverine Worldwide. The company received multiple honors, including being recognized by Forbes as one of America’s Dream Employers and America’s Best Employers for Women. Furthermore, it earned accolades for its strong company culture, solidifying its reputation as a leading workplace. These recognitions underscore the company’s commitment to employee satisfaction and a robust corporate culture.
About Wolverine Worldwide
Founded in 1883, Wolverine Worldwide has established itself as a leading designer and marketer of branded footwear and apparel. Its expansive portfolio includes well-known brands such as Merrell, Saucony, Hush Puppies, and many more. With operations spanning approximately 170 countries, Wolverine has solidified its presence as a major player in the global footwear market.
For more information on Wolverine Worldwide and its array of products, you can visit their official website at www.wolverineworldwide.com.
This honor not only marks a pivotal moment in Wolverine’s history but also illustrates the company’s determination to redefine itself in an ever-evolving marketplace, showcasing its capability to innovate and connect with consumers on various cultural levels.