Singapore’s Luxury Festival UltraLuxe Marks SG60 with Global Icons
Date: 26 August 2025
By: Dennis Solossa
Singapore’s most illustrious celebration of luxury, UltraLuxe, is returning with an expansive vision and a celebratory nod to Singapore’s 60th anniversary. Scheduled to take place from October 2 to 12, 2025, at the Tent@Ngee Ann City on Orchard Road, this fourth edition promises to elevate the art of living to new heights.
An Ambitious Return
UltraLuxe has become synonymous with artistry and innovation. This year’s theme, “Race to Discover Iconic SG60 and Niche Luxury from Around the World,” is set to create a unique tapestry of experiences that honor the nation’s heritage while introducing globally recognized icons. As part of the Grand Prix Season Singapore, the festival encourages guests not just to observe but to immerse themselves in a dynamic social celebration.
The Debut of VerveArté
Kicking off the festival, VerveArté makes its debut from October 2 to 4. This innovative showcase aims to guide visitors through the realms of niche luxury. By featuring diverse categories such as jewellery, fashion, art, beauty, wellness, and gastronomy, VerveArté embodies Singapore’s creative spirit and sets the tone for the subsequent days of UltraLuxe.
JeweLuxe: A Dazzling Extravaganza
From October 6 to 12, the Tent transforms into JeweLuxe, a stunning celebration of independent jewellery designers from Singapore and around the globe. Here, attendees can expect a captivating array of artistry and innovation, showcasing both traditional and avant-garde designs that resonate with audiences looking for exquisite craftsmanship.
Beyond Orchard Road: A Citywide Celebration
UltraLuxe 2025 is not confined to the Tent alone; it extends its reach across the island. Exclusive beauty, wellness, gastronomy, fashion, and jewellery events will punctuate various venues.
For wellness enthusiasts, treatments curated by Singapore’s leading practitioners will provide rejuvenation and relaxation. Meanwhile, food lovers can embark on culinary adventures at renowned restaurants pairing rare beef with exquisite wines and whiskies. Fashion and jewellery aficionados will immerse themselves in boutique presentations showcasing collections steeped in culture and craftsmanship.
A Platform for Creativity
Angela Loh, the founder of UltraLuxe, highlights an evolution in luxury showcasing: “This year, we are rethinking the luxury showcase. Beyond static displays, UltraLuxe creates immersive journeys where guests can directly connect with creators.” This interaction fosters deeper appreciation for artistry and enhances the overall festival experience.
Supporting Singapore’s Cultural Landscape
With generous support from the Singapore Tourism Board, UltraLuxe reaffirms Singapore’s commitment to distinct cultural and lifestyle experiences. According to Guo Teyi, Director of Leisure Events at STB, “UltraLuxe enriches Singapore’s diverse lifestyle offerings by showcasing local independent brands alongside international names.”
Celebrating Heritage and Innovation
The essence of UltraLuxe 2025 transcends mere luxury; it embodies a celebration of Singapore’s creative excellence and cultural legacy. It weaves together immersive experiences in art, wellness, gastronomy, and fashion, capturing what modern luxury truly represents—personal and transformative.
As the festival returns, it serves as an invitation to all who appreciate artistry and innovation to explore what luxury means in today’s world, while cherishing the timeless values of heritage and creativity that have defined Singapore for 60 years.