TDK Corporation (TSE:6762), a prominent global technology leader based in Tokyo, is embarking on an exciting new chapter in the world of motorsport with a freshly announced partnership with Porsche Motorsport. This collaboration is set to kick off during the 2025/2026 ABB FIA Formula E World Championship, where TDK will proudly serve as the Official Technology Partner for both the reigning World Champion Porsche Formula E Team and the Porsche Coanda Esports Racing Team.
This collaboration represents a shared belief in the power of innovation and performance. Porsche Motorsport’s vision aligns seamlessly with TDK’s tagline, “In Everything, Better.” This phrase encapsulates TDK’s commitment to driving societal change through the integration of advanced technologies. The partnership is a testament to the two companies’ mutual passion for excellence and the relentless pursuit of improvement.
By joining forces, TDK and Porsche Motorsport aim to delve into uncharted territories within electric racing and Esports. The ABB FIA Formula E Championship serves as an ideal platform for testing and showcasing electric vehicle (EV) technology, and the Porsche 99X Electric race car exemplifies cutting-edge all-electric performance. TDK plans to leverage its world-class technological expertise in automotive applications, ensuring that Porsche Motorsport continues to lead the charge in innovation and advancement.
Additionally, TDK’s collaboration extends beyond traditional racing. The company will also support the Porsche Coanda Esports Racing Team, an exhilarating intersection where motorsport meets the digital realm. This aspect of the partnership will enhance performance in the burgeoning world of simulation racing and competitive Esports, tapping into a rapidly expanding audience of gamers and motorsport enthusiasts alike.
Voices from the Partnership
Norbert Palanovics, Head of Corporate Communications Group at TDK Corporation, remarked:
“In Everything, Better is more than a tagline—it reflects our belief that technology should always improve lives. Our technologies are woven into the fabric of everything, creating transformation from within—quietly, but powerfully. With Porsche Motorsport, we see an opportunity to make better performance a reality—on the racetrack, in Esports, and in everyday life.”
On the other hand, Thomas Laudenbach, Vice President of Porsche Motorsport, added:
“At Porsche Motorsport, innovation and performance are at the heart of everything we do. Partnering with TDK—whose technologies play such an important role in electrification and mobility—strengthens our commitment to pushing limits and inspiring the next generation.”
For those eager to explore more about this groundbreaking partnership, TDK has created a dedicated webpage that provides additional insights: Websitehttps://www.tdk.com/en/porsche/index.html.
About TDK Corporation
TDK Corporation (TSE:6762) has established itself as a global technology firm and innovation leader within the electronics industry, headquartered in Tokyo, Japan. With the guiding principle of “In Everything, Better,” TDK is on a mission to enhance the future across diverse facets of life, industry, and society. Over the past 90 years, TDK has significantly influenced the world, from pioneering ferrite cores to the cassette tapes that defined an era, all the way to powering the digital age with advanced components, sensors, and batteries—a journey toward a more sustainable future.
What sets TDK apart is its “Venture Spirit,” a startup mentality founded on vision, courage, and mutual trust. The dedicated team members worldwide continuously strive for improvement—for themselves, their customers, their partners, and the world at large. Today, TDK’s state-of-the-art technologies are integral to everyday life, spanning various applications, including industrial uses, energy systems, electric vehicles, smartphones, and gaming. Their innovative portfolio boasts a range of products, including cutting-edge passive components, sensors, power supplies, lithium-ion and solid-state batteries, and AI and enterprise software solutions. Notably, TDK markets under a variety of esteemed product brands, including TDK, EPCOS, InvenSense, and ATL. Having reported total sales of USD 14.4 billion and employing around 105,000 individuals globally in fiscal 2025, TDK stands at the forefront of technological innovation, poised to shape the future further.