The Birth of US United: A Journey Toward Unity
In the heart of Denver, Adam Mizel embodies an unyielding optimism. However, the events of 2020 brought him to a breaking point. As he screamed at the TV, overwhelmed by the chaos erupting through media outlets, his frustration extended beyond any single news source or political faction. His outburst did not go unnoticed by his wife, who offered a challenge that would change everything: “No one is going to hear you yelling at the television. What are you going to do about it?”
Transition from Frustration to Action
Mizel, then entrenched in a finance career, felt the weight of societal divisiveness heavy on his heart. He realized that merely donating to political campaigns or non-profits felt insufficient in combatting the vitriol saturating public discourse. This desire for something more substantial prompted a journey of self-discovery, leading to the creation of US United—a non-partisan organization aimed at fostering dialogue among Americans from all walks of life.
Bridging Divides: The US United Approach
The concept of bridging gaps between differing viewpoints is not entirely new. Initiatives like Living Room Conversations, Braver Angels, and The Better Arguments Project have made significant strides in tackling political, racial, and economic rifts. However, Mizel’s vision for US United centers on crafting a culturally resonant brand for unity, one that feels “cool” and approachable, while offering practical tools for de-escalation and connection.
A pivotal component of US United’s mission is its Unity Pledge. By signing this online pledge, individuals commit to prioritize unity over divisiveness, encouraging others to join in this shared vision. The organization also hosts monthly “30 For US” calls, wherein participants engage in small group discussions on various topics, fostering understanding and collaboration across the nation.
Engaging Law Enforcement for Unity
Understanding the unique influence of law enforcement, US United has collaborated with sheriffs from across the political spectrum. One notable figure is Sheriff Chris Swanson from Genesee County, Michigan—a community that has experienced its share of divisiveness, particularly during the Flint water crisis. Swanson gained national attention for his heartfelt address to protesters after George Floyd’s tragic death, underscoring the idea that not all law enforcement representatives embody the negative stereotypes often portrayed in media.
Swanson’s motto, “to protect and to serve, and to unify,” transforms the responsibilities of law enforcement into a call for community engagement. His belief in the power of dialogue leads to an essential piece of advice for everyone: ask questions. His philosophy is that understanding can arise from even the simplest interactions.
Stories of Connection Across the Nation
In the summer of 2022, Mizel embarked on an ambitious 8,000-mile road trip, with Swanson joining him whenever possible. During these travels, Mizel encountered individuals like a MAGA shirt vendor in Montana, who initially held staunch views against certain immigrant groups. Sharing experiences from an Arab American fundraiser, Mizel was able to shift her perspective, showing her that stories can transcend deep-seated beliefs.
Mizel’s ongoing journey revealed that storytelling is a powerful vehicle for connection. He asserts that even small are enough to create understanding, acknowledging the collective yearning for hope in a divided nation.
National Unity Day: A Call to Action
In an effort to further propagate the ideals of US United, Mizel and his team have proposed a National Unity Day on December 13. Participants are encouraged to wear purple—a symbolic blend of red and blue—as a visual representation of unity. This day serves as a platform for individuals to reach out to those with whom they disagree, volunteer in their communities, and promote the Unity Pledge.
Unity Through Sports and Experiences
Mizel also envisions leveraging the appeal of sports as a means to foster unity. He proposes creating “unity seats” at professional sporting events, where families from varying backgrounds are paired together. The underlying idea is that through shared experiences—such as rooting for a team—people might forge friendships that transcend their differences.
Grassroots Efforts and Their Impact
The vision for US United requires considerable grassroots fundraising, but Mizel remains optimistic, drawing parallels to past movements that began small yet managed to create significant societal shifts. He highlights initiatives like the Livestrong bracelets and the Pink Ribbon campaign—grassroots efforts that catalyzed widespread change. According to Mizel, the first step forward involves building a unified brand that resonates within the American consciousness.
Sheriff Swanson’s Vision of Hope
Reflecting on previous moments of unity, Swanson emphasizes the potential for peaceful gatherings, recounting his experiences during the protests following George Floyd’s murder. His unwavering belief in the possibility of collective harmony serves as a foundation for the mission of US United, showcasing how, even in times of strife, it’s feasible for communities to come together without conflict.