In 2025, Hilton is on track to open over 150 hotels across its luxury and lifestyle brands—such as Waldorf Astoria, Conrad, LXR and Curio—marking one of the strongest growth periods in the company’s history.
The chain forecasts net unit growth of around 6 – 7 percent for the year, following a record-breaking performance in 2024.
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Against a backdrop of global economic uncertainties, Hilton remains optimistic about sustained demand and long-term expansion.
Growth in Luxury and Lifestyle Hotel Openings
Hilton has confirmed plans to launch more than 150 new luxury and lifestyle hotels during 2025, adding properties like Waldorf Astoria New York, Conrad Athens The Ilisian, and the first LXR resort in India to its portfolio.
This expansive growth translates to an impressive average of three new openings per week. Additionally, the company has surpassed the significant milestone of 1,000 luxury and lifestyle hotels worldwide, underscoring their commitment to elevating guest experiences.
Robust Development Pipeline and Conversion Strategy
As of June 30, 2025, Hilton’s development pipeline demonstrates remarkable growth, featuring approximately 3,636 hotels with 510,600 rooms spanning 128 countries and territories. More than half of these properties are already under construction, showcasing Hilton’s aggressive expansion strategy.
In 2024, Hilton added nearly 100,000 rooms, marking a net unit growth of 7.3 percent and pushing its pipeline close to 3,600 hotels. The company’s strategy goes beyond new builds; it includes converting existing properties into brands like Spark by Hilton. This brand, designed for swift upgrades at a lower cost, has already grown to 130 hotels featuring over 11,500 rooms by 2025.
Macroeconomic Resilience and Demand Trends
During interviews in mid-2025, CEO Chris Nassetta acknowledged a momentary dip in leisure demand, particularly noted in March and April, attributed to trade tariff concerns. However, he remains confident that demand stabilized by the second quarter, providing a solid foundation for annual growth.
Interestingly, business and group travel have exhibited greater resilience compared to leisure travel. Nassetta projects that the macroeconomic and geopolitical landscapes will have limited impact on Hilton’s operations over the next two to three years, further solidifying confidence in long-term expansion trajectories.
Moreover, Hilton anticipates systemwide comparable revenue per available room (RevPAR) to remain steady or potentially improve by up to 2 percent in 2025, buoyed by planned capital returns of around USD $3.3 billion. This financial momentum further highlights Hilton’s proactive approach in navigating through economic fluctuations while prioritizing sustainable growth.
